Catahoula Marketing Works
Fractional Chief Marketing Officer

Your company needs marketing leadership.
Not a six-month search.

Executive marketing leadership — strategic, hands-on, and built for immediate impact. For mid-market B2B companies ready to grow without the cost and risk of a full-time hire.

You know you need a CMO.
But the math is brutal.

Revenue growth has stalled. Sales wants better leads. Your marketing feels scattered. You know you need strategic leadership — but when you run the numbers on a full-time hire, the math stops making sense.

$150K–$300K
Base Salary
Depending on market and experience. Before benefits, recruiting, or onboarding.
$30K–$50K
Recruiting Costs
Executive recruiter fees, interview time, and resources — before they start.
6–9 Months
Time to Hire
While competitors move. Plus 3–6 more months before meaningful productivity.

And that's before the hidden costs:

  • 18–24 months to know if it's working
  • Equity expectations — typically 3–5%
  • Culture fit and capability risk
  • Office politics and disrupted teams
  • Severance complexity if it doesn't work out
  • Revenue lost while the position sits vacant

Executive marketing leadership —
without the executive overhead.

You don't need a full-time employee with a corner office and internal politics. You need proven strategic leadership that's immediate, hands-on, and built around your business — not a standard playbook.

Full-Time CMO Hire
6–9 months to hire
3–6 months before real productivity
$250K–$480K first-year investment
Capability unknown until months in
Locked into salary, benefits, equity
Culture fit risk — 18–24 months to know
Often strategy-only, no execution
Catahoula Marketing Works
Start within 1–2 weeks
Immediate impact — no learning curve
Significant savings — request our comparison
Proven track record you can evaluate now
Flexible — scale up or down as you grow
External perspective, no internal politics
The Strategist AND the Builder — both

Proven results. Not a resume — a record.

$1.3M+
Recurring Revenue Growth
Built from zero. Sustained. In a mature, saturated B2B market.
33%
Customer Base Expansion
In a mature, crowded category where most competitors were flat.
Harvard
AI Marketing Curriculum
Co-developer, Harvard Extension School. Teaching-level expertise — not user-level familiarity.

That revenue growth didn't come from an open market or a hot industry. It came from building a marketing function from scratch in a mature B2B category, against established competitors. That's exactly the environment most of our clients are operating in.

Discovery first. Strategy second.
Execution always.

We don't deploy a standard playbook. Every engagement begins with deep collaborative discovery — because the right strategy depends entirely on understanding your business, your customers, and your terrain.

01
Month 1 · Weeks 1–2

Discovery

  • Stakeholder interviews across leadership, sales, and customer-facing teams
  • Current marketing audit — what's working, what's not
  • Customer and competitive landscape analysis
  • Define what success actually looks like
02
Month 1 · Weeks 3–4

Strategic Framework

  • Market positioning and messaging architecture
  • Customer persona development with benefit analysis
  • Channel strategy based on where your customers are
  • KPIs tied directly to business outcomes
03
Months 2–3

Execution

  • Deploy priority initiatives from the roadmap
  • Build or optimize marketing infrastructure
  • AI tool implementation and automation
  • Sales and marketing alignment
04
Month 4+

Optimization

  • Data-driven refinement of what's working
  • Expand successful channels and initiatives
  • Quarterly strategic reviews on commercial impact
  • Continuous improvement — not set and forget

Three levels of engagement.
One commitment to results.

Every engagement begins with a discovery conversation — not a price list. The right level depends on where your business is, what you need to accomplish, and how fast you need to move.

Foundation
For companies with existing teams needing strategic direction
2 days per week
  • Collaborative discovery and strategic planning
  • Marketing strategy and quarterly roadmap
  • Team and vendor management oversight
  • KPI dashboard and business reviews
  • Positioning and messaging framework
  • Customer persona development
Book a discovery call
Transformation
For companies building a marketing function from scratch
4 days per week
  • All Growth services, plus:
  • Build marketing function from zero
  • Hire and develop your marketing team
  • CRM and MarTech stack implementation
  • Revenue operations development
  • Full funnel architecture and optimization
  • Embedded executive leadership
Book a discovery call

Not sure which level is right? That's exactly what the discovery call is for. No obligation, no hard sell.

Built to solve. Driven to deliver.

Catahoulas weren't bred for show. They were bred to solve problems in difficult terrain, under real pressure, with minimal oversight. Six principles that shape how we operate — on every engagement, with every client.

"A Catahoula needs a job. Without one, energy becomes chaos."

Purpose Over Performance

We don't run campaigns. We solve business problems. Every engagement begins with a defined commercial objective. If a tactic doesn't serve the mission, we cut it. No vanity metrics. No activity theater.

"Catahoulas work independently, often out of sight of the handler."

Strategic Autonomy

You set the destination. We figure out the route. Built for founders and operators who value momentum over micromanagement. Less reporting theater. More forward progress.

"Bred for stamina, not spectacle."

Endurance Over Flash

Built for long growth cycles, not short-term spikes. Marketing that compounds: content systems, lifecycle engines, conversion architecture. We stay effective long after the novelty wears off.

"Hunting, herding, tracking — across unpredictable ground."

All-Terrain Execution

We don't lock into a single channel or playbook. B2B or consumer. Product or service. Crowded category or greenfield. The strategy adapts to the terrain — not the other way around.

"Loyal to the work, not easily distracted."

Mission-Loyal, Not Ego-Driven

Aligned to business outcomes — not internal politics or marketing trends. We'll push back when something is performative. Candid. Commercially minded. Focused on what works.

"The strategist and the builder — not one or the other."

Strategy + Execution in Balance

Strategic foundation: positioning, messaging, personas, funnel architecture. Relentless execution: campaigns, testing, optimization, growth operations. One without the other fails. We do both.

The question isn't IF you need marketing leadership.
It's HOW.

You can spend 6–9 months searching for the perfect full-time hire — or you can start a conversation this week. No obligation. No pitch deck. Just an honest discussion about your business and whether this is the right path forward.

Or reach out directly: tom.herron@catahoulamarketingworks.com